LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...

NEW YORK—Even though a majority of people now watch TV with the captions turned on, a new study found that just 10% of global TV ads include accessibility features such as closed captions or audio ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB ...

TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community ...