People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...

NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

I was with a friend watching a panel show on TV recently. They were discussing ‘how advertising works’. As we were watching, my friend, also a psychologist, leaned toward me and said, "Adam, you know ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

Data can reveal the most intimate secrets. The New York Times wrote about how Target knew a high school girl was pregnant, before even her father did. The cluster of products she had purchased ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. The ...

What is life sciences marketing? Life sciences marketing refers to the strategies used to promote products and services within the life sciences industry. It encompasses both traditional and content ...