At 50, Apple’s legacy is not just global scale, but changing what technology feels like while building an ecosystem powerful ...

Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Before Apple, incoming CEO John Ternus worked at a small VR company. Palmer Luckey found an old Virtual Research product from ...

This speculative innovation aims to enhance visual experience by creating a more immersive display compared to current ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

Apple, the California-based technology company, announced this week it would be expanding its Houston-based facility to begin U.S. production of its Mac mini computers. According to Apple, this ...

Days after being named Apple's next CEO, John Ternus walked into a town hall and told employees what Apple won't do with AI: ...

John Ternus, Apple's incoming CEO, is a hardware guy, signaling Apple may be putting devices back at the center of its ...

CNBC’s Jon Fortt, who began covering Apple in 2000 when Steve Jobs dropped the “interim” from his CEO title, shared his ...

Some would call me an Apple fan boy. A long time ago, exasperated by another computer operating system, I switched to what Apple then called the Power Book (with Mac OS) and I’ve never looked back. I ...

Is the iPhone 18 getting a price hike? From surging RAM costs to the new iPhone Ultra, see why Apple's 2026 lineup could cost ...

Some of the world’s largest technology companies swiftly quashed a California legislative measure that pitted giants like ...