The proposed project will include human subjects data consisting of background demographic information (including age, gender, education, and handedness), reaction ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

People adopt different social behavior depending on the context they're in. A deeply generous friend may be a cutthroat colleague, for example. Using a game theory framework, researchers find that ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Even in teams stacked with stars, it’s often the glue players, the ones who make everyone else better, who determine success. What’s the science behind a Super Bowl win? A sports psychologist explains ...