Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

My own business always bores me to death; I prefer other people's." While Oscar Wilde wasn't talking about business in the sense of companies, he does make a good point. Other people's businesses can ...

During the past six months, I have attended several association meetings in which the advantages of benchmarking best practices were presented. Best practice benchmarking is the process of seeking out ...

Investment management consultancy Investit has released a new integrated benchmarking tool to allow asset management firms to compare their processes with their peers and industry best practice.

The following excerpt is from Benjamin Gilad and Mark Chussil‘s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life. Buy it now from Amazon | Barnes & Noble | Apple Books | ...

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...