Lego has unveiled the Smart Brick, described by the company as the highest-tech (and most magical) Lego piece yet. The brick reacts to movement, interaction and proximity, bringing physical creations ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. At its core, the function of a brick-and-mortar today doesn't look much ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

If brick-and-mortar retailers want to continue to thrive and differentiate themselves from online retailers, embracing technology is the way to go. The Fast Company Executive Board is a private, ...

It’s no secret that the retail industry moves fast. Factor in inflation, shifting consumer behavior, and ever-evolving technology, and retailers may find it challenging to plan their next move. As we ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...