Generative AI is transforming workflows, yet its impact on employee creativity remains uneven. New research reveals one ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

We do what we believe we can do. Boost your resolutions with four research-based strategies to develop creative confidence ...

In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow ...

Design AI tools to amplify human creativity, not replace it. Build systems that spark curiosity, guide exploration and remove ...

You can unleash creativity in your organization by applying the science of creativity and taking advantage of its fundamental characteristics. The cornerstone of innovation is creativity. A lack of ...

A large study shows that AI can enhance creative thinking by encouraging exploration rather than efficiency alone.

New research shows that ADHD (Attention Deficit Hyperactivity Disorder) is linked to higher creativity, and that this ...

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives ...

Key Points Winter can dampen creativity, but updating your kitchen paint can help restore energy. Try colors ranging from white and green to brown, black, yellow, and pink. The right shade can make a ...