June 27th marked a key moment in enterprise software history: Oracle and salesforce.com revealed a new partnership. What does this mean for customers? Here are five benefits, taken from the call with ...

Businesses of all sizes need effective ways to manage relationships with customers. Small-business owners, however, have an exceptionally keen interest in customer management, because effective ...

Chatbot use is growing and brands are seeing the value these AI assistants can add. Here are five benefits they can bring to your organization. According to a Research and Markets report, chatbots are ...

Senior customer engagement specialists say the biggest benefit for marketers of collecting customer behavior signal data is improved performance marketing, according to recent research from Acoustic ...

Every day, customers receive personalized experiences from B2C brands. They get tailored recommendations from Netflix, great contact center support from Discover and innovative tech solutions from ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

PROVIDENCE, R.I.--(BUSINESS WIRE)--Today, Citizens is introducing the Citizens Private Client™ World Elite Mastercard ®, the first launch with its exclusive payments partner, Mastercard, and the first ...

You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up. As practitioners, we are getting much better at making customer feedback operational. But as we ...

Oscar stands out for its strong app, but plans are expensive and the company has a high number of customer complaints. Oscar is a company that offers some notable member benefits, and it operates in ...

Discover the pros and cons of customer loan consent in brokerage accounts, plus how it impacts margin trading and dividends, to make informed financial choices.

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results ...

1) What are the reasons (drivers) why employees buy or waive 10 types of voluntary benefits (medical, dental, vision, life, STD, LTD, critical illness, accident, hospital and wellness)? 2) Are there ...