Customer development is arguably the most important component of a customer-centric company. It’s what happens after you’ve acquired the sale, and it’s how you retain the customer into a long, healthy ...

Forbes contributors publish independent expert analyses and insights. I write about making a dent in entrepreneurial thinking. Startups operate quickly – at a speed driven by the urgency of a ...

At The Fast Company Innovation Festival, Frog Design's boss talks "org. activation"—a way to help companies enhance customer experience. Checklists for Chaos, the Path to Success While all startups ...

If you’re trying to implement customer development at your startup, you’ll learn more from these 3 case studies than anything else I’ve seen. I consider each of these a “must-read”. I’ve quoted some ...

Opinions expressed by Entrepreneur contributors are their own. Proper customer research is vital to the success of your business. One of the two most frequent causes of startup failure is launching ...

One of the attributes of great entrepreneurs is that they are tenacious and relentless. This guest post is from Andrew Elliott of Lottay. Andrew read the Four Steps to the Epiphany, tracked me down at ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Editor’s note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner’s Manual, written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

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