President Joe Biden has tapped former staffer Christian L. Tom to lead the White House Office of Digital Strategy and serve as an assistant to the president, the administration said. Tom previously ...

Zapier reports that digital transformation reimagines business operations using technology, focusing on customer needs and ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Learn how to connect search, AI, and PPC into one unstoppable strategy. Join 75,000+ Digital Leaders. Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by ...

Digital isn’t marketing’s wave of the future. It’s the present. If your brand hasn’t devised and implemented a comprehensive digital marketing strategy by now, you’re way behind the crest. If you do ...

GlaxoSmithKline’s digital transformation isn’t driven by a desire to go digital. Instead, it’s driven by the pharma company’s decision to evolve its business model to move with its customers, one exec ...

In a recent McKinsey Quarterly article, Jacques Bughin, Tanguy Catlin, Martin Hirt and Paul Willmott of McKinsey wrote an article on “Why Digital Strategies Fail.” In that article they describe five ...

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In Saudi Arabia, any resident signing up ...

The content on this page is provided for reference purposes only. This content has not been altered or updated since 21 September 2020 The digital single market strategy aims to ensure that Europe's ...