PlayStation's dynamic pricing gives Stellar Blade a massive discount for some players.

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Insider Gaming claims to have found proof of the long-rumoured dynamic pricing model Sony seems to be testing for the ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...