Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

Microsoft Bing is getting a new “Deep Search” feature powered by OpenAI’s GPT-4. The feature is designed to give users more relevant and comprehensive answers to complex search queries. Microsoft ...

Search queries generally fall under two categories: Those searching for a quick answer and those who want to get a thorough understanding of a topic. Since both of those requests are significantly ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search ...