Editor’s note: Jules Maltz is a general partner at IVP and focuses on later-stage venture investments in rapidly-growing Internet and software companies. Follow him on Twitter. Daniel Barney is a ...

At the heart of a 'freemium' business model is a notion that makes me viscerally uncomfortable: giving something away for nothing. Services are given away free in the expectation of being able to sell ...

IT managers have mixed reactions to freemium services, but the benefits are proven. Many truths, such as "you get what you pay for" are outright wrong. The phrase implies a correlation between the ...

A report, "Making Freemium Add Up," published Tuesday by Mark Mulligan of Midia Consulting, compares key metrics of Spotify, Deezer, Pandora and Slacker alongside Angry Birds, Hulu, Skype and others… ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As you navigate the early stages of building your pricing strategies, you might ...

Adding a premium to a product that was once free has become a trend in app software. This exclusivity could cost companies more than a little resentment among consumers Sean Rad, CEO of Tinder. The ...

noun 1. A business model that provides a game to players free of charge, but charges a premium fee for special features, powers, or content. The truth is that sites like IGN still have some catching ...

I've never been comfortable with free products for business use, even though it's difficult to avoid using them if you're a small or one-person business (web analytics, for example, has been all but ...