Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of potential Google Ads customers. "We're writing to let you know about an ...

Google Ads now lets advertisers connect external data to conversions, improving measurement and performance. Google Ads is rolling out a beta feature that lets advertisers connect external data ...

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting. As Google Ads leans further into AI-driven automation, savvy ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy. What changed? Here is what Google said. First of all, these changes apply as of May 1, 2026. The ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google sent out emails to some advertisers notifying them that after June 10, 2026 they will automatically link your Google Ads account with your YouTube channel. Linking them will give Google Ads ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...