From 5th January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...

It’s been a year since the government brought in display restrictions on HFSS products. Now the sales data is in. So what has been the impact, and how uniform is compliance among retailers? Britain ...

It comes after a voluntary ban by advertisers was introduced in October, along with “buy one get one free” offers on ...

With new rules on food and drink ads incoming, Mike Craddock at NewGen explains how to make sure your marketing is HFSS-compliant, while still hitting the mark. Come October, the HFSS (high fat, salt, ...

Two years ago, Nomad Foods was making progress in reformulating its high fat, salt and sugar (HFSS) pizzas. But it wasn’t there yet. Now, Europe’s largest frozen food company is announcing it’s ...

New rules coming into play today (1 October), will drastically change how many of the UK’s biggest brands can advertise on TV and online, and could have far-reaching impact on media choices, ...

How can you tell a food is palatable? New research uses three metrics – HFSS, UPF and HPF – to test whether palatability can be predicted. While different consumers like different foods, it can ...

The launch of better-for-you snacks in the UK continues at pace, even as consumers struggle with a cost-of-living crisis and the Government holds back some of its new rules governing the promotion of ...

Nestlé no longer plans to sell Shreddies The Simple One breakfast cereal, introduced in the UK last year with non-HFSS credentials. Shreddies The Simple One launched in most major UK retailers in ...