Roger Sweet, creator of He-Man in Mattel’s hit 1980s Masters of the Universe franchise

Roger Sweet, who has died aged 91, was an American toy designer who helped to create the Masters of the Universe series, ...
Los Angeles Business Journal

Mattel, Needing a Hit, Introduces Siri-Like Barbie

Mattel has been in desperate need of a hit toy. After reporting that Barbie sales had plunged, again, in the final quarter of last year, the El Segundo toymaker’s interim Chief Executive Christopher ...
Business Wire

Mattel Announces Acquisition of HIT Entertainment

Includes #1 Licensed Preschool Property in the World: Thomas & Friends® EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ:MAT) announced today that it has entered into an agreement to acquire ...
AOL

Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’

The summer’s Barbiemania is still yet to die down, with Halloween looking likely to be a thoroughly pink affair. In an interview with CNBC on Wednesday—after the company published a quarterly earnings ...
Yahoo

Mattel and Hasbro Took Different Hollywood Paths — One Found a $1B Hit This Year

In September 2018, newly installed Mattel CEO Ynon Kreiz revamped the toy company’s Hollywood aspirations and launched a films division with plans to bring its toy franchises to the big screen in ...
Hosted on MSN

Toy Tariffs Hit Hard: Mattel and Others Raise Prices, Leaving Barbie and He-Man Fans Pinched

Mattel is hiking toy prices due to massive tariffs, and fans of Barbie and He-Man are about to feel it in the wallet. Mattel dropped a bomb on May 5, announcing price hikes across its U.S. products in ...
The Hollywood Reporter

Showbiz toys hit the mark for Mattel, Hasbro

Film and entertainment brand-based toys did well in the first quarter for Mattel, the world's largest toy maker, and No. 2 Hasbro, which makes toys based on "Transformers." (Getty Images photo) By ...