As I walked up to the Intel visitor center in Santa Clara, California, a big group of South Korean teenagers ran from their bus and excitedly gathered round the big Intel sign for selfies and group ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the ...

Editor’s note: Geoff Woollacott is senior strategy consultant and principal analyst at Technology Business Research. HAMPTON, N.H. – On Jan. 13 news broke that Intel CEO Bob Swan will retire and be ...

Leading into CES 2025, Qualcomm’s Snapdragon Cockpit Elite is the premium EV standard, beating rivals on efficiency. This ...

NVIDIA has officially joined forces with Intel to secure essential packaging capacity and stabilize the future of the ...

The future of computing is being built in the middle of the Arizona desert. Just outside Phoenix, Intel’s Fab 52 looks ordinary from a distance. It is another stretch of grey concrete under a blazing ...

After 15 years of service as a tool to teach consumers what brand of chip to ask for inside a personal computer, Intel Corp. has decided it’s out with the old “Intel Inside” campaign in favor of a new ...

Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a ...

Intel Inside has been a marketing term for what feels like forever, but now Intel is Inside of NASA's Perseverance rover that is rolling around on Mars -- not only is Intel inside, but so is SSD ...

In a new report from Reuters, we're learning Intel could've been inside of the PS6 console which would've had them enjoy billions and billions of dollars of revenue, fabricating thousands of silicon ...

Computex is a massive Information and Communication Technology event with over 1,600 exhibitors and 5,500 individual booths, at which companies from around the globe showcase their latest wares and ...