When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...

German researchers have given a new meaning to window shopping. At the IFA consumer electronics show in Berlin the Fraunhofer Heinrich Hertz Institute showed a prototype that lets shoppers learn more ...