Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics Show, promising to enhance the imaginations of children everywhere. Adults on social media aren’t so sure.

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic sets or Lego's direction

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and sense other nearby Legos.

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.