Two years ago, lift tests weren’t something OLX Group even talked about. Today, lift tests, which measure the incrementality of a marketing channel or advertising tactic, are in heavy rotation at the ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

The Centers for Disease Control and Prevention is dropping requirements that international travelers test negative for COVID-19 before boarding a flight to the United States. The announcement from the ...

The United States Centers for Disease Control and Prevention (CDC) announced it is not ready to lift the coronavirus testing requirements for arriving international travelers. As states begin to lift ...

Travelers will no longer need a negative test one day before their flight. The Biden administration is lifting pre-departure COVID-19 testing requirements for international travelers to the United ...