If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

The fragmentation of the media landscape that we hear about all the time has created challenges but also opportunities, especially in the local space, where advertisers can target audiences more ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

In describing why national advertisers should layer a local approach on their national efforts to expand both reach and impact, Steve DeMain, executive vice president of sales at Locality, a provider ...

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...