National companies need to engage in local store marketing strategic processes to be competitive for local consumers. Local store marketing is the future. National companies have been struggling with ...

Restaurant companies are shifting their marketing resources back to the local level. At least some of them are. “We’re going back old school and bringing on a local store marketing plan. It’s just ...

Depending on your business, you may need to consider national marketing strategies, local marketing campaigns or a combination of the two. As their names suggest, national marketing involves promoting ...

Local marketing refers to the strategies and activities that are used by businesses to target and engage with customers in a specific area or local community. It focuses on promoting products or ...

A: Local-store marketing is definitely the way to go for Ocho Mexican Grill, Franklin. Mass media advertising can be expensive, and it’s not that effective for a small business like yours. Using local ...

Multi-location brands should have a built-in advantage in local markets. Their scale brings name recognition, buying power and operational precision. Centralized oversight helps ensure brand ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

After seeing many posts about small businesses closing in Williamsburg, local couple Pete and Trisha Spadaro stepped up to help, and BlitzMyBiz was born. BlitzMyBiz is a community-driven effort to ...

Ignoring cultural codes, micro-festivals and language when marketing to regional audiences is a sure-shot way to miss the ...

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