A target market is the group of people or businesses that a business wants to focus its selling and marketing efforts on. In most cases, research is done to determine which group of people or ...

In today’s fast-paced financial markets, the headlines and index levels often tell only half the story. While the market may ...

Demographic variables such as age, gender, income and occupation hold important clues to consumer behavior. People who share the same demographic profile usually have the same purchasing behavior. As ...

Discover what market strategists do, their roles in financial markets, and the types of analyses they use to forecast asset movements, including sentiment and technical analysis.

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Forex market analysis serves as the primary method used by just about any professional or retail trader for forecasting currency pair exchange rate moves in the huge forex or foreign exchange market.

When evaluating the stock market, investors must consider technical analysis vs. fundamental analysis. Though these two methods represent the two main schools of thought regarding the stock market, ...