The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. While the profession took its knocks with job losses in ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. "Marketing services are a billion-dollar industry. In the ...

As the founder of a successful performance marketing company, I pay attention to how things are advertised, and I’ve noticed something really interesting in the way we as a culture talk about ...

Doretha Clemons, Ph.D., MBA, PMP, has been a corporate IT executive and professor for 34 years. She is an adjunct professor at Connecticut State Colleges & Universities, Maryville University, and ...

Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

As a small-business owner, you have to admit: Some of the most fun you'll have will revolve around creating a department, job titles and job descriptions within it. At the same time, you have to admit ...

The marketing job market continues to slip amid economic uncertainty, hitting those in the start of their careers or in a generalist position especially hard, according to data from Taligence, an ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what the data shows. Sales and marketing roles rank among the most impacted by AI.

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to understand ...