Over the years many of you have lamented to me and said, “I am so tired of seeing all negative ads with candidates lambasting each other in political campaigns. Why don’t candidates say what they are ...

Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be ...

Candidates run misleading and unethical campaign advertisements because they get results, two ASU professors said. Political science professors Kim Fridkin and Patrick Kenney recently conducted a ...

Penn is the founder and CEO of The Stagwell Group and formerly EVP Microsoft, CEO of Burson-Marsetller, and top advisor to President Bill Clinton. It’s quite popular to condemn negative advertising.

HAMPTON ROADS, Va. (WAVY) — If you’ve noticed an uptick in negative campaign ads, that’s not your imagination — political experts say we can expect to see a lot more between now and Nov. 4. “There are ...

Pundits and commentators are forecasting that this fall's general election will see an avalanche of negative advertising. But as voters gird for the onslaught, political scientists are asking a ...

(Bloomberg) -- Former President Donald Trump said he will meet with media mogul Rupert Murdoch and urge him not to allow negative ads against the Republican nominee or provide airtime to his critics ...

As the 2016 campaigns continue, candidates are spending more on advertising that attacks the other candidates. But who’s getting targeted most by the negative ads? It depends on how you measure that.

Former President Trump criticized Fox News in an interview Friday for airing negative political ads attacking him, saying he would appeal directly to media mogul Rupert Murdoch to remove them from the ...

Tuesday saw 50th-anniversary commemorations of “The day the music died,” recalling the 1959 plane-crash deaths of legendary rock ‘n’ rollers Buddy Holly, Ritchie Valens and the Big Bopper. I’m ...

"Negative ads work" has long been political conventional wisdom, but now we have a new case study to prove it. Mitt Romney says he lost the South Carolina primary because he was "vastly outspent with ...

It's that time again. With the mud flying in the presidential race, pundits, journalists and political observers of all stripes are denouncing the campaign's new, strikingly negative tone. Listening ...