PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads. PPC ads come in many shapes and sizes. They also change frequently, ...

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions. Compare SEO vs PPC in cost, speed, ROI, and long-term ...

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed ...

Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference ...

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...