Retailers that embrace financial utility aren't abandoning loyalty. They are redefining it. In a climate where every dollar ...

Add Yahoo as a preferred source to see more of our stories on Google. Philz Coffee is adding a new loyalty program, following its acquisition by private equity firm Freeman Spogli. (Courtesy of Philz ...

Add Yahoo as a preferred source to see more of our stories on Google. Jimmy John's is launching a new points-based rewards program. (Courtesy of Jimmy John's) This story was originally published on ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based startup, ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Banks and loyalty teams are no longer evaluating tours and activities APIs just to “add things to do.” The real goal is ...