Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Bennett University proudly conducted a highly anticipated special session and masterclass on the "Principle of Influence by Cialdini" on October 28, 2025. The session featured Mr. Bas Wouters, a ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...

As lawyers and executives, we are in the business of persuading others. Yet sometimes patience, professionalism and objectivity fail to persuade or influence the right people. Since we need an ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The best tag line for the film Friendly Persuasion, which featured Gary ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...