Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Social media is pervasive in our society. Whether it is Facebook, Twitter, LinkedIn or YouTube, businesses are quickly incorporating these technologies into their marketing strategies, and so is the ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.