From the moment SAP CEO Bill McDermott bounded on stage to kick off this year’s SAPPHIRE NOW and ASUG Annual Conference in Orlando, Florida, he captivated the audience ─ 30,000 people onsite, and over ...

In the wake of SAP's Quatrics acquisition earlier this year, experience management (XM) is one of the hot new buzzwords at this year's Sapphire Now conference — and that in turn has put the spotlight ...

Three months after completing its acquisition of the Utah-based SaaS vendor Qualtrics, business software giant SAP is bringing ‘experience management’ capabilities to its customers with a set of 10 ...

As organizations attempt to read their digital transformation tea leaves this year, many are simultaneously looking for the best ways to execute once they're ready. That's because digital ...

The Intelligent Coffee Experience was among the most energizing (literally) showcases I visited during last week’s SAPPHIRE NOW and ASUG Annual Conference. As welcoming as any neighborhood cafe, the ...

SAP software is commonly known for its cloud platforms and digital innovation systems. On Monday, the software company introduced new features for its SAP C/4HANA suite. With the SAP SAPPHIRE NOW ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

Experience management company Qualtrics and SAP have announced a new partnership helping organisations bring together the power of SAP SuccessFactors and Qualtrics XM to “improve employee experience, ...

SAP has signalled increased tempo for its C/4 Hana efforts at its customer experience conference in Barcelona. Alex Atzberger, president of SAP Customer Experience, told conference attendees that the ...

I want to set the context for what follows. I'm far less interested in the price that SAP paid, eye-watering though it is - than I am in the strategic direction it implies. SAP has a relevance issue ...