Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

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Creating an effective SEO strategy involves foundational practices, advanced techniques, and ongoing analysis. Below are key tactics, tips, and steps to consider when developing an SEO strategy: It is ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

As is the case with B2B keyword research and other niche-specific SEO activities, home services SEO has both: This article tackles general SEO best practices and uniquely effective tactics for home ...

You’re sitting in a bustling cafe, sipping on your favorite latte, and searching the web for a product or service you urgently need. As you type in your query, you notice a long list of search results ...