Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

When talking about higher-level planning in business, the phrases "strategic plan" and "SWOT" (an acronym for Strengths, Weaknesses, Opportunities, Threats) come up often. Both involve important data ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

One of the most basic lessons you learn in first year business school is the SWOT analysis – strengths, weaknesses, opportunities, and threats. And it’s a great framework to apply to your business to ...

The start of a new year is filled with new beginnings and resolutions—and many good intentions to do things better. Before getting too far into what aspects of yourself and your career you would ...

Discover effective, low-cost techniques for gathering competitive intelligence and how to analyze data to gain a competitive edge in business.

A SWOT analysis is a popular tool to effectively evaluate the strengths, weaknesses, opportunities and threats to a company. It effectively becomes the foundation on which you can make informed ...