From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...
Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback