New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning occasional guests into loyal regulars. A well-designed customer loyalty program … helps ...

Have you noticed a subtle change in how your favorite local coffee shop or boutique interacts with its most frequent customers? The days of the simple paper punch card—frayed at the edges and easily ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...