Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Several representatives of Switzerland's tourism scene recently came by Travel Agent's New York offices to share the latest updates and trends from the country, including new hotels, promotions and ...

Avanti Destinations and Switzerland tourism have created a joint campaign focusing on FIT travel within the European country, launching a new Avanti Destinations e-brochure, a series of webinars and a ...

In partnership with the Swiss Travel System AG and Switzerland Tourism, Railbookers is debuting Switzerland Week – the first such event of its kind – on July 28. The weeklong event will offer ...

Forbes contributors publish independent expert analyses and insights. Irene S. Levine is an award-winning travel and lifestyle journalist. Often called the Playground of Europe, Switzerland offers an ...

Switzerland set a new tourism record in terms of visitors from the United States in 2019. Final figures for that year just released by Switzerland Tourism show an increase of nearly 10 percent in U.S.

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

In his new role, the tennis champion and avowed chocolate lover shares favorite places to hike, play tennis and eat in his home country. By Dave Seminara Roger Federer, the Swiss 20-time Grand Slam ...

Swiss International Air Lines (SWISS) and Switzerland Tourism, the Swiss national tourism promotion organization, are expanding their existing collaboration into the sustainability field. From 2023 ...

If you’re planning a European vacation, Roger Federer is inviting you to visit his homeland. The Swiss tennis star has become an official brand ambassador for Switzerland Tourism to help highlight the ...

Alpine republic is offering special deals to win back tourists Going on holiday is rarely cheap, not least in Switzerland, but tour operators are touting a raft of options to suit all budgets in the ...