Business Wire

A Biopharmaceutical Products Market Client Successfully Evaluated Consumer Demand in Target Markets | Infiniti’s Recent Success with Market Segmentation Strategies

LONDON--(BUSINESS WIRE)--The biopharmaceutical products market is crucial and highly challenging. Biopharmaceutical products manufacturers require specialized and high-cost equipment to support ...
Business Wire

A Fashion Retail Industry Client Enhances Profitability with Target Market Segmentation Analysis | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--Infiniti Research is a premier provider of market and customer intelligence solutions. Having 15+ years of experience with in-depth, accurate, and reliable research, our ...
Marketing

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
Forbes

Customer Segmentation: Taking A Multi-Lens Approach To Understanding Customer Behavior

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...
Finextra

Fintech Customer Acquisition - Market Segmentation

This blog has been produced with support from Ipsos Mori, a sincere thanks to Paul Stamper ([email protected]) for his help and input. This blog attempts to answer two key questions: Why do fintechs ...
Inc

6 Situations Where ‘Ready-Fire-Aim’ Is the Right Market Strategy

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ready-fire-aim” go-to-market strategy, to their detriment. Yet even I have been known to recommend that approach, ...