Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

When was the last time you bought a new piece of software for your Mac that wasn’t made by Microsoft, Adobe or Apple? The big three certainly appear to have the market sewn up with Office, Creative ...

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Business of every niche and type thrive to stand out in the global market. The most critical tool to help them in any product promotion arsenal is logos. They go way back to the period where the ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...