Apple CEO Tim Cook called the memory chip shortage a hundred-year flood as Musk agreed, forcing Apple to raise Mac and iPad ...

Apple, Microsoft, HP and other gadget makers are being forced to choose between sacrificing sales or profit.

Earlier this week, Apple made waves in the tech industry with some significant price increases to several of its products.

Apple says soaring memory chip costs driven by AI demand have forced it to raise prices of iPads and MacBooks, with more ...

Rising component costs and a major leadership transition mean Apple hardware prices could jump well before the iPhone 18 ...

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to ...

After Apple CEO Tim Cook confirmed that prices for Apple products will increase, a new report suggests how much the iPhone ...

The senator cited Apple's record profits to attack higher Mac prices, but a Community Note challenged his buyback claim.

The CEO tells the Journal in an exclusive interview that soaring costs make price increases “unavoidable.” ...

Apple effectively confirmed that the memory shortage doesn't appear to be ending anytime soon.

Under Cook’s leadership, Apple became the first publicly traded company worth $1 trillion and the world’s most admired brand. But numbers alone don’t explain Cook’s success. If Steve Jobs was the ...

Apple's Tim Cook Says Price Increases Are 'Unavoidable' ...