Facebook has said that it is within its terms of service to see what users are typing even when the status or comment is never posted on the social network. The Menlo ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Yesterday CNBC broke the story that Facebook uses its platform and ...

HootSuite lets you create short "Ow.ly" links, share them anywhere and track their click data. Tracking clicks for Ow.ly links posted to Twitter is simple and comprehensive, but for all other ...

Aside from the plethora of scummy privacy practices Facebook uses to track your every move on its myriad platforms, the company’s also come up with plenty of sneaky ways to keep tabs on you off its ...

There’s a growing social and legal momentum behind the “do not track” initiative to protect online privacy, but now Facebook and Google are opposing the legislation, hinting that job losses and profit ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

Tracking links from Facebook to your WordPress-powered business website or blog can help to measure the success of your social network marketing activity, including links to the site from your own ...

Facebook will now let Pages track engagement data on an Events page with Insights. Now you’ll be able to see how well your posts are trending for your upcoming birthday party. First noticed by ...

SAN JOSE, Calif. (KGO) -- The headline is eye-catching -- "ICE uses Facebook Data to find and track immigrants, internal emails show." The story was posted Monday by the media outlet, The Intercept.

In the summer of 2015, as Memphis exploded with protests over the police killing of a 19-year-old man, activists began hearing on Facebook from someone called Bob Smith. The name was generic, and so ...