From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

StoryPop UGC Agency has announced a strengthened focus on its User-Generated Content (UGC) marketing capabilities, reflecting the rising demand for authentic, community-driven content in today’s ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

In 2026, video remains one of the most effective content marketing assets, driving conversions. Recent statistics show that 93% of marketers say video content has given them a solid ROI, and 84% say ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

With the release of MindsEye just days away, the game’s director, Leslie Benzies, paid a visit to IGN Live today to discuss the new third-person action-adventure game. MindsEye is not an open world ...