FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

Fox kicked off the World Cup by airing full-screen ads during FIFA's newly introduced hydration breaks, sparking some outrage ...

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

Brooklyn Beckham’s latest DoorDash ad did not just promote the World Cup. It pulled his family rift back into public view during one of the ... Read More ...

Political campaigns and committees have spent $740,330 on World Cup advertising during the first two USMNT matches.

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current ...

Social media has been full of anger at the hiatuses. On X, comedian Kevin Fredericks called the hydration break "pure capitalism." Musician Lloyd Cole said U.S. television had "finally got their 4 ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration breaks” to shoehorn in commercials.

McDonald's celebrates the 2026 World Cup with a star-studded commercial featuring David Beckham, Lamine Yamal, Christian ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, seemingly driven by ...