In his new role, Faris Sibai will lead the company’s commercial strategy across partnerships, sponsorship and long-term ...

In her new role, Tala Abu Taha will lead the company's regional and international growth efforts and strengthen strategic ...

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the ...

QComms is marking 16 years in the communications industry with regional expansion and five new client wins secured.

Why thought leadership must hold licence, be grounded in human tension, and be held accountable to moving the needle even in ...

While the regional digital advertising landscape continues to grow, its brand safety strategies have not kept pace with the ...

MarkApp's Sotiris Oikonomou on cleaner data thinking, stronger contextual intelligence and a more mature understanding of CTV ...

Now based at the Yas Creative Hub, CNBC aims to further strengthen its integration within the emirate’s growing media ...

The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations.

The latest research from Snap Inc. and Kearney MEA outlines how brands in Saudi Arabia can close the gap between digital ad ...

The Equiti campaign was rolled out through digital video, CTV, premium sports publishers, programmatic media, socials and ...

The TOD by Bein and talabat campaign included PR, in-app placements, CRM and direct emails, social and influencer content, OOH and radio ads.