GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

At the recent Google Marketing Live event, the search engine described how their data was showing that AI-powered search is ...

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

So, which brands have been among the first to cotton on? Let’s take a look at how companies are capitalising on consumer’s eyes.

Empower your teams with the must-have marketing skills - delivered to learners in the most efficient, most effective ways - to accelerate your organisation’s growth.

Mark & Spencer has upped its game on social media in recent years, creating a presence across social platforms to successfully drive brand awareness and increase digital engagement. From virtual ...