The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

US District Judge Andrea Wood rejected Colgate’s claim that shoppers would recognise rinses as over-the-counter drugs and ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.

By Jonathan Stempel March 27 (Reuters) - A federal judge on Friday said Colgate-Palmolive must face two lawsuits claiming its ...

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like the latest natural food trend … but the products are toothpaste, ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...