Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had ...

Personal testing by one SEO professional suggests Google Search Console may miss many search queries. The experiments indicate potential gaps in reporting conversational queries. Results are based on ...

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

Google has added a “Discussion Forum” filter in Search Console’s Performance report. Publishers can now track impressions, clicks, and positions for forum-style content. The update applies to pages ...

The first time I saw the “Duplicate without user-selected canonical” error in Google Search Console, I gulped. “Oh, no. Please, not this.” Then I saw it again ...

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the ...