At the recent Google Marketing Live event, the search engine described how their data was showing that AI-powered search is ...

GenAI has been ‘the’ focus in marketing and CX for the last few years. But even as technologies evolved and models improved, there seemed increasingly to be a disconnect – a gap – between ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Back in July 2022, a statistic from Google about Generation Z and their use of social platforms for search started making headlines. “For Gen Z, TikTok is the new search engine”, proclaimed the New ...

Non-fungible tokens (NFTs) are best known as digital collectibles that could be exchanged on online trading platforms for sometimes eye-watering amounts of money during the heights of NFT enthusiasm ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for ...

User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Here are some compelling stats on user reviews, why they are great ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...