Why do endings matter as much as beginnings in customer experience? Psychological principles like the peak-end rule show ...

Salesforce wants to own the data, content, integration and agent layers AI needs to operate across the enterprise. Here's ...

The CRM giant adds person-level intent data and AI go-to-market agents as it deepens its agentic platform push.

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion ...

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean ...

Customers have a running internal monologue during every experience. Here's how to tune into it before the damage is done.

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build ...

The deal adds agentic workflow automation and enterprise system connectivity to Genesys Cloud, with capabilities expected to ...

Winning the KPI battle means little if customers leave feeling like Philadelphia fans after another playoff collapse.

Experience.com launches AI Visibility with an AI Authority Score to help businesses evaluate, optimize, and strengthen recommendations in AI search engines. SAN RAMON, CA, UNITED STATES, July 1, 2026 ...

The GA release unifies Dynamics 365 and Microsoft 365 workflows, giving service reps AI-driven access to case data and actions in one interface.