Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

Leverage Collage’s AI-enabled cultural intelligence engine for your small business to understand and connect with diverse consumers. Discover deep consumer, brand and industry insights into consumers’ ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Gen Alpha is redefining what it means to play—and brands are taking notice. For this youngest generation, gaming isn’t just a pastime; it’s a playground for creativity, connection, and self-expression ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

of Millennials drink beer at least 2-4 times per month 52% of Millennials drink beer at least 2–4 times per month — more than any other generation. But it’s not just about frequency. Millennials are ...

I spent my career marketing brands like Pampers, Oral-B, Playtex, Banana Boat, Campbell Soup, Born Free, Summer Infant, and more – and I know how identifying specific growth segments and innovating ...

Brands are constantly tapping into the attitudes, beliefs and behaviors surrounding consumer holidays and occasions. This summer, most consumers across segments are looking forward to barbecues and ...

The consumer landscape is evolving faster than ever, and traditional brand marketing can no longer keep pace. As shifting demographics and rising expectations redefine the rules of engagement, ...