With the majority of B2B buyers already having a brand in mind before beginning the purchase process, B2B marketing is ...

Asda has teamed up with Amazon to enable its retail media offering to become easier to access for advertisers and more ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer.

Bain & Company research, together with Google, shows that a strong relationship with the CFO can make you 1.5 times more ...

As Netflix continues to expand into gaming and video podcasting, maintaining a “through-line” of consistency is essential, ...

The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

From the rise of dedicated influencer marketing roles to a rallying call for the future of the industry, it’s been a busy week.

With dedicated ‘heads of influencer’ roles up 168% since 2019, brands are recruiting channel specific positions and talent ...

B2B marketing has moved on from playing it dull. More brands are investing in distinctive creative work, borrowing heavily ...

Stretching your brand outside of category boundaries is a high risk play - but get it right and the rewards are substantial.

As Nike’s business turnaround continues, the sportswear giant is repositioning its marketing investment to go after ...

Saga CMO Hannah Fisher has built her career by continuously seeking out new skills, which have helped her turn “trusted ...