One of the most common complaints among marketing professionals is the lack of respect they receive from the rest of their company. This is especially true in technology- and science-based companies.

Before getting into how one can think about the various ways to practically segment a market, let's first consider some key issues and questions: It's the only way to have a clear message in the ...

Beyond firewalls and perimeter security, a zero trust architecture allows security officials to better protect data and system access to both outsider and insider threats, adopting a mantra of “trust ...